Your Study Guides and Strategies content starts here! 4 million writing white papers in 39 languages in 2011. Seek out the most appropriate venues of your clients to promote your work.
Website overview: Since 1996 the Study Guides and Strategies Website has been researched, authored, maintained and supported as an international, learner-centric, educational public service. Permission is granted to freely copy, adapt, and distribute individual Study Guides in print format in non-commercial educational settings that benefit learners. The Study Guides and Strategies Website is intended for students, ages middle school through returning adult, as well as their parents, teachers and support professionals. Not every piece of content we produce resides at the top of the sales funnel spinning up awareness.
If that were the case, our jobs as marketers would be much easier. When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are willing to give up a name and email address. White papers are more substantial pieces of content that allow customers to solve an information problem that represents the solutions your company can offer. Do marketers still use white papers?
Among those are marketers tasked with conveying more in-depth, complicated information to potential buyers. Those marketers recognize the impact that white papers can have on a consumer’s buying decision. While white papers do not need to be gated to generate leads, most marketers use them as such. White papers attract decision makers: White papers are the type of content that gets consumed by buyers.
Those with a handle on a company’s budget, those who make strategic decisions for their organization are also likely to appreciate a fact-based, detailed report. White papers set you apart from the competition. Who would you rather buy from? A company that went through the trouble of producing a multiple-page report that walked you through a solution, or one that didn’t? Consumers are willing to share information because they are getting a solution in return.